Meanwhile, almost 3 in 10 UK travellers say that ads connected to cultural moments inspire them to visit a location; for 18-24-year-olds this figure reaches 44%, illustrating the importance of crafting contextually relevant messages to target younger audiences.
At the other end of the scale, not many UK holidaymakers admit that they get inspired by an influencer or celebrity.
Finding the perfect holiday accommodation can be challenging and time-consuming, so travellers often…















