Monitoring your competitive set (a.k.a. hotel compset) allows you to benchmark your hotel’s performance against your competitors, spot opportunities to improve your pricing strategy, and tailor marketing efforts to ensure that you offer the best product possible.
By setting the right prices, perfecting your services and leveraging the best distribution channels relative to your direct competitors, you can capture more bookings, resulting in higher occupancy and revenue.
To be able to outsmart…































