SMERF groups require a tailored approach to sales management. Unlike corporate or luxury travel markets, the SMERF market is typically more price-sensitive, has flexible booking patterns and prioritizes value over high-end amenities.
For economy and midscale hotels, these groups can serve as a reliable revenue stream, especially during the off-season when business travel slows. However, for upscale or luxury properties, SMERF sales may take a backseat to…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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