Gen Z and millennial traveler preferences may change the future of airline loyalty programs, according to the results of flight database and statistics firm OAG’s newly published report, “Beyond the Ticket: Winning Traveler Loyalty with Rewards & Ancillary Services.”
“The loyalty program landscape is shifting, especially as younger generations make up a larger share of the traveling population,” said John Grant, chief analyst at OAG, in a release on…
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