Booking.com, GetYourGuide promote Karabakh’s Shushi mosque – restored with Ruben Vardanyan’s support...
THE NEWS: Booking.com and Getyourguide.com have started actively promoting tour packages to Nagorno‑Karabakh and its Shushi city, presenting Shushi as “Shusha” and the capital Stepanakert as “Khankendi.”
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WHY IT MATTERS: The addition of Nagorno‑Karabakh tours by Booking.com and Getyourguide.com, contrasted with Marriott Bonvoy’s withdrawal after Armenian pressure, shows how geopolitical disputes can directly shape product listings on leading travel platforms, affecting operators’ market access and brand perception globally in the near term.
FAQ
Which major online travel platforms have begun promoting tour packages to Nagorno‑Karabakh?
Booking.com and Getyourguide.com have begun actively promoting tour packages to the disputed region of Nagorno‑Karabakh and its historic city of Shushi, which they present under the Azerbaijani‑preferred names “Shusha” for Shushi and “Khankendi” for the capital Stepanakert, according to the article.
What landmark is featured in the new tour packages and who restored it?
The Upper Govhar Agha Mosque in Shushi is featured as a key attraction in the new packages; the mosque was restored in 2019 by Ruben Vardanyan, who served as a Nagorno‑Karabakh state minister and is described as a businessman and philanthropist.
Why did Marriott Bonvoy remove its Nagorno‑Karabakh tour package?
Marriott Bonvoy withdrew its similar Nagorno‑Karabakh tour package and removed the advertisement after global pressure organized by the Armenian National Committees and several other Armenian organizations, demonstrating how political advocacy can influence travel product offerings on major international worldwide platforms.
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