THE NEWS: Fred Dixon will leave Brand USA, the nation’s destination‑marketing organization, to rejoin NYC Tourism + Conventions as chief executive officer and president. His departure is effective Nov 13, he will assume the new role on Dec 1, and Brand USA says a search for his successor is already in development and is currently underway.
DETAILS:
- Brand USA and NYC Tourism confirmed the move on Wednesday afternoon, after Skift reported Dixon was in advanced talks the previous day.
- Dixon led Brand USA for more than two years, a period Brand USA described as “extraordinary leadership” that generated significant momentum.
- In its statement, Brand USA said, “We thank Fred for his extraordinary leadership over the past two‑plus years.”
FAQ
- When will Fred Dixon officially leave Brand USA?
- Fred Dixon’s departure from Brand USA is scheduled to take effect on November 13, as stated in the joint announcement from Brand USA and NYC Tourism. Brand USA also indicated that a search for his successor is already in development and is currently underway.
- What position will Fred Dixon hold at NYC Tourism + Conventions and when does he start?
- Fred Dixon will assume the role of chief executive officer and president of NYC Tourism + Conventions on December 1, following his departure from Brand USA. The appointment was confirmed by both organizations on the Wednesday after Skift reported his advanced talks for the position.
- How long did Fred Dixon serve as leader of Brand USA and how did the organization describe his tenure?
- Fred Dixon led Brand USA for more than two years, during which the organization noted “extraordinary leadership” and significant momentum under his guidance, according to a statement released by Brand USA alongside the announcement of his exit in the press release.
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