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Virtuoso Canada’s Karen Hardie discusses luxury, AI and human power

by Robert Van Pash (Editor)
August 24, 2026
in Travel AI
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THE NEWS: Virtuoso Canada reported a 13.4% rise in its Canadian agency sales, driven by network growth and higher prices, signaling continued strength in the country’s luxury travel sector.

DETAILS:

  • “It’s all about trust,” said Karen Hardie, general manager of Virtuoso Canada, emphasizing the importance of human connection in an AI‑driven industry.
  • Virtuoso’s flagship global gathering, Virtuoso Travel Week, took place in Las Vegas from Aug. 9‑13 across the Bellagio, ARIA, Vdara and The Cosmopolitan.
  • Nearly 90 Canadians attended the event among the thousands of travel professionals present.
  • Hardie noted that Canada’s luxury sector continues to show strength, reflecting robust demand for high‑end travel experiences.
  • WHY IT MATTERS:

  • The sales up‑trend signals a resilient Canadian luxury market, giving tour operators, hoteliers and airlines confidence to invest in premium products and partnerships with Virtuoso‑affiliated agencies.
  • FAQ

    What percentage increase did Virtuoso Canada’s agency sales see?
    Virtuoso Canada’s agency sales rose 13.4%, according to a statement by the company’s general manager Karen Hardie. The increase was attributed to network growth and higher prices over the latest reporting period, indicating a solid performance for the Canadian luxury travel market and suggesting continued growth.

    Who said “It’s all about trust” and what is their role?
    Karen Hardie, who serves as general manager of Virtuoso Canada, delivered the comment “It’s all about trust” during an interview at Virtuoso Travel Week, underscoring the role of personal relationships even as AI technologies become more prevalent in luxury travel planning.

    When and where was Virtuoso Travel Week held, and how many Canadians attended?
    Virtuoso Travel Week was held in Las Vegas from August 9 to 13 at four hotels—the Bellagio, ARIA, Vdara and The Cosmopolitan—and attracted thousands of travel professionals, including nearly 90 Canadians, highlighting the country’s active participation in the global luxury travel network.

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    Tags: travel-ai
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