NDC holds great promise for Australia’s travel industry.
A few years ago, when IATA developed and released the first version of NDC to its members, it signified the start of a digital revolution in our industry and the digitisation of travel.
So what’s all the hype about? The potential possibilities for innovating will be enabled through more flexible technology that will mean Airlines will be able to deliver their offerings faster than before.
As a platform that can connect travel agents to airline booking systems, NDC will drive innovation, improve industry collaboration and enhance choice for travellers.
But for NDC to truly take off across the industry, we need the right version of the standard, as a well as implementing it using standard workflows.
We need to ensure that it responds to travel providers and seller requirements. In order to succeed, the entire travel industry needs to work together to deliver new services and improve travel experience for consumers.
As a…