British Airways’ New Distribution Capability (NDC) content is now available in Sabre’s booking platforms.
An announcement said travel management companies can now manage BA’s offers and orders via Sabre Red 360, Sabre Red Launchpad, and the Sabre Offer and Order APIs.
British Airways’ Chief Commercial Officer, Colm Lacy, said: “At British Airways, we want to give customers a seamless digital-first retailing experience, so we’re pleased to extend access to our exclusive NDC content, using Sabre’s technology, to our agencies worldwide.
“This will open up even more ways for agencies to search, book, and service our offers, all whilst providing a more personalised experience for customers across the globe.”
In an online video explaining the move, Lacy said it would give customers access to “short-haul and long-haul price points” which cannot be made available via EDIFACT channels and also to BA’s NDC climate product, which allows customers to…
