Icelandair puts NDC at heart of offering with expanded Amadeus agreement

Icelandair has signed a renewed and expanded agreement with travel technology company Amadeus, with the ambition of meeting travellers’ needs more effectively.

The dual track deal includes the selection of Amadeus Altéa NDC as Icelandair’s NDC API provider, as well as the distribution of the full range of the airline’s content and fares, including web fares and NDC-based content.

By adopting NDC and providing travel sellers access to its full range of content and fares, Icelandair will expand its market reach and tap into new customer segments, aligning with a goal of increasing its global presence.

At the same time, NDC will allow Icelandair to innovate and widen its offerings. By providing personalized travel options, the airline can enhance customer satisfaction and loyalty, while also optimizing revenue streams.

The implementation will start in Q1 2025, and the strong synergies between Altéa NDC and the Amadeus Travel Platform will…