or years, the travel industry has been caught up in discussions about NDC – who has it, who doesn’t, and what it includes. But now that NDC is firmly in place, it’s time to move beyond the adoption phase.
What’s next? The real question isn’t whether NDC is available, it’s about how to make it work in a way that benefits customers, agencies, and the wider travel ecosystem. Furthermore, what problems can we solve for the travel community?
We face a new challenge: making sure agencies can deliver NDC content efficiently without adding complexity, inflating costs or reducing service quality.
Many agencies are still struggling with fragmented content, workflow disruptions, servicing difficulties and inconsistent pricing. If these issues aren’t addressed, friction will persist across the entire industry, impacting both managed and unmanaged travel.
The goal now isn’t just to provide NDC access, it’s about making sure it fits into established workflows so…
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