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The travel industry faced many challenges in 2024, as highlighted by a recent Travel News poll.
From the complexities of NDC implementation to skyrocketing airfares, travel agents navigated a tumultuous landscape while striving to provide value and expertise to their clients.
Otto de Vries, CEO of Asata, has offered key insights into these challenges and outlined the industry’s response.
NDC and distribution platforms emerged as the most significant challenge, cited by 30% of Travel News readers.
While airlines promote NDC as a way to offer a broader range of content, better ancillary sales opportunities, and increased customer transparency, travel advisers have encountered numerous operational difficulties.
These included fragmented airline content, slow response times and a lack of standardisation, De Vries said.
“The dominance of NDC and distribution platforms as the top concern comes as no surprise. Throughout 2024, we’ve…
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