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Tuesday, March 18, 2025
Sabre Corporation, a global leader in travel technology, has unveiled the integration of British Airways’ New Distribution Capability (NDC) content into its travel marketplace. Effective immediately, Sabre-connected travel agencies worldwide can seamlessly access, book, and manage British Airways’ NDC offerings alongside traditional ATPCO/EDIFACT fares.
By leveraging Sabre’s advanced platforms—including Sabre Red 360, Sabre Red Launchpad™, and the Sabre Offer and Order APIs—agencies can streamline operations while efficiently handling British Airways’ NDC-driven offers and orders. Sabre’s multi-source content strategy ensures a cohesive shopping experience by blending NDC content with conventional distribution channels, enhancing workflow efficiency and boosting agent productivity.
British Airways’ Chief Commercial…
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