Saudia extends distribution agreement with Amadeus to include NDC

Amadeus, a global leader in travel technology, and Saudia, the national carrier of Saudi Arabia, today announce the extension of their distribution agreement.

This renewed and expanded collaboration includes the global deployment of new distribution capability (NDC) content, marking a significant milestone in Saudia’s transformation journey.

Starting in Q1 2025, Saudia will deploy its NDC-sourced content, enabling travel sellers to access a more extensive range of airline products and services.

This includes dynamic offers and hyper-personalisation capabilities, which will enhance the travel experience for Saudia’s passengers.

Thanks to Saudia already using Amadeus Altéa NDC, content integration into the Amadeus Travel Platform will be seamless, providing travel sellers worldwide with a fully synchronised, end-to-end process with better transparency and enhanced servicing.

The Saudi Arabian flag carrier has a  long term vision to become an…