Saudia launches NDC content on Sabre, advancing travel retailing and distribution capabilities

SOUTHLAKE, Texas and Jeddah, Saudi Arabia – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, announced the launch of Saudia’s New Distribution Capability (NDC) content on the Sabre marketplace. This milestone marks a significant advancement in Saudia’s distribution strategy, enabling the national flag carrier of the Kingdom of Saudi Arabia to provide enriched content and offers to travel buyers globally.

Saudia’s NDC content is now accessible through Sabre’s extensive global travel marketplace, marking the first time Saudia has made its NDC content available on a GDS. This technical integration empowers travel agents, travel management companies (TMCs), and corporations to deliver tailored offers to their customers. It also supports Saudia’s goal of modernizing its distribution capabilities, offering more dynamic and personalized content to travel buyers while elevating the traveler experience.

“We…