Technology that coordinates all stakeholders in airline distribution will be vital as the sector adopts next generation digital retailing, according to low cost carrier Vueling.
Speaking at the UATP Airline Distribution 2025 summit, Catia Silva. distribution, strategy and payments manager at the Spanish carrier said airline IT needs to completely change.
She said she “believes in offer order” management, the emerging way of airlines selling their products and services, and IATA’s New Distribution Capability (NDC) was a first step towards that.
But she said “we come back again to the same challenge of the IT structure” and the regulatory framework that governs Global Distribution Systems (GDS), airlines, agencies and Travel Management Companies (TMCs).
“It will be easier for LCCs to adapt to offers and orders. There will be some challenges in coordinating all of the stakeholders and the revenue management, payments and forex.
“In the airline environment all departments…
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