Sabre becomes ATM 2026 Travel Tech Strategic Partner

THE NEWS: Sabre has been confirmed as the official ATM Travel Tech Strategic Partner for Arabian Travel Market 2026, which will run 14–17 September 2026 at the Dubai World Trade Centre.

DETAILS:

WHY IT MATTERS: The partnership positions Sabre at the centre of the Middle East’s premier travel‑tech showcase, giving it visibility among global travel operators and reinforcing the sector’s move toward advanced, real‑time AI solutions that could reshape service delivery.

FAQ

What role will Sabre play at Arabian Travel Market 2026?
Sabre will serve as the official ATM Travel Tech Strategic Partner for Arabian Travel Market 2026, positioning its solutions alongside the event’s focus on AI, data and digital transformation. The partnership gives Sabre visibility among technology providers, innovators and travel businesses attending the four‑day show.

When and where is ATM 2026 scheduled?
Arabian Travel Market 2026 is set for 14–17 September 2026 and will be hosted at the Dubai World Trade Centre in Dubai. The four‑day exhibition gathers global travel industry players to discuss trends, technology and market opportunities.

What is the theme of ATM 2026 and what does it signify?
The theme of ATM 2026 is “Travel 2040: Driving New Frontiers Through Innovation and Technology”. It signals the event’s emphasis on future‑focused innovations such as artificial intelligence, data analytics and digital transformation that are expected to shape global tourism over the next two decades.

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