Steller and Visit Anaheim win ESTO Digital Brilliance Award

THE NEWS:
The U.S. Travel Association awarded Steller and Visit Anaheim its 2026 ESTO Digital Brilliance Award for a campaign that turned influencer marketing into a measurable performance channel.

DETAILS:

WHY IT MATTERS:
The win highlights that destinations can now treat influencer content as a quantifiable performance channel, encouraging more data‑driven creator collaborations and potentially reshaping marketing spend toward measurable influencer campaigns.

FAQ

Which organizations received the U.S. Travel Association’s 2026 ESTO Digital Brilliance Award?
Steller, a travel‑technology platform that links creator content to trip planning and booking, and Visit Anaheim, the official destination‑marketing organization for Anaheim and Garden Grove, California, were the award’s recipients.

What did the award recognize about the campaign?
The award honored a campaign that transformed influencer marketing into a measurable performance channel by directly linking creator content to trip planning and booking, allowing destinations to quantify influencer‑marketing impact.

When and where was the award announcement made?
The announcement was issued on Aug. 27, 2026 from Kirkland, Washington and Anaheim, California, according to the press release issued by Steller and Visit Anaheim.

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