AbhiBus ads transport you to the land of possibilities – ET BrandEquity

Online bus-ticketing platform AbhiBus has launched a series of wtenty-seconder ads in a new campaign that celebrates the thrill of last-minute adventures and unexpected travel plans. This series of four ads showcases the ease and convenience of planning spontaneous journeys through the AbhiBus app, for even the most whimsical or unconventional travel aspirations. The new ads will be launched across TV and digital platforms.

In the first ad titled “Moksha,” two adventurous friends encounter a hitchhiking ghost seeking salvation. Their spontaneous journey, facilitated by AbhiBus, lands them in Goa, where they find themselves partying alongside their ethereal guest, proving that other-worldly desires can indeed be fulfilled at a moment’s notice. Following this, the second ad “Oopar Oopar” takes a routine employee appraisal to hilarious heights as the boss encourages “aiming higher,” leading to both boss and employee bonding amidst…