BWH Hotels Introduces Outdoor Brand

BWH Hotels to Launch Outdoor Brand Backdrop by WorldHotels

WorldHotels Announces New Outdoor Brand Backdrop by BWH Hotels

According to Skift, BWH Hotels, the parent company of Best Western, will introduce a new outdoor brand called Backdrop by WorldHotels on Tuesday. The brand will debut with a resort near Zion National Park in Utah, river cabins in Asheville, N.C., and an eco-lodge with fine dining in Honduras. Ron Pohl, president of WorldHotels and international operations for BWH Hotels, stated that the brand will focus on glamping, or upscale outdoor accommodations, and that WorldHotels’ soft-brand structure is particularly suited to a segment where no two properties look alike.

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