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Ennismore Abandons Co-CEO Model for Next Growth Phase – Exclusive

by Robert Van Pash (Editor)
January 30, 2026
in Travel Trade
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Ennismore Ends Co-CEO Model as It Enters Next Growth Phase — Exclusive

Photo Credit: Ennismore founder Sharan Pasricha spoke at Skift India Forum March 20, 2024. Skift

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Comprehensive Summarization:

Ennismore, a hotel brand that has scaled to 200 hotels across 16 brands, is undergoing a significant restructuring in its leadership model. The company, founded by Sharan Pasricha and Gaurav Bhushan, will transition from a co-CEO structure to a more traditional leadership setup. Pasricha will assume the roles of founder and president, while Bhushan will become the group CEO. Phil Zrihen, who has been the group head of the Americas, will take on the role of deputy group CEO. This change is described as a natural evolution as Ennismore continues to grow at a rapid pace. The leadership restructuring comes four years after the company’s initial formation and is aimed at solidifying strategy and direction for future growth.

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Key Points:

  1. Ennismore is restructuring its leadership model from a co-CEO setup to a more traditional one, with Pasricha becoming founder and president, Bhushan the group CEO, and Zrihen the deputy group CEO.
  2. This change is described as a natural evolution as the company continues to grow rapidly, aiming to solidify strategy and direction for future growth.
  3. The restructuring comes four years after the company’s inception, indicating a strategic shift in response to its growth trajectory.

Actionable Takeaways:

  • Leadership Transition for Strategic Clarity: The shift from a co-CEO model to a more traditional leadership structure is a strategic move that could enhance clarity and focus in Ennismore’s decision-making processes. This change is likely to streamline operations and ensure a clear direction for the company’s growth, which is crucial for scaling to 200 hotels across multiple brands.

  • Importance of Strategic Leadership in Scaling: The appointment of Gaurav Bhushan as group CEO underscores the importance of strategic leadership in scaling a business. Bhushan’s role in leading the charge and shaping the company’s strategy is pivotal for navigating the complexities of rapid expansion and maintaining operational efficiency.

Contextual Insights:

The restructuring of Ennismore’s leadership model reflects broader industry trends where companies are seeking more defined leadership structures to support rapid growth. In the travel industry, where operational complexity and market competition are high, clear leadership roles are essential for maintaining operational efficiency and strategic alignment. This move aligns with the current trend of adopting more structured leadership frameworks in scaling businesses, ensuring that strategic decisions are made with clarity and focus. Furthermore, as the travel industry continues to evolve with technological advancements and changing consumer expectations, having a clear leadership structure can facilitate the integration of new technologies and innovations, such as AI-driven customer service or dynamic pricing models, which are critical for maintaining a competitive edge. The leadership change at Ennismore is thus not just a response to internal growth but also a proactive step towards adapting to future industry challenges and opportunities.

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