Expedia: 8% Trust AI for Travel Booking

Travelers are using AI to plan trips, but only 8% are comfortable letting it handle bookings, according to a new survey from Expedia Group. The company argues that trust still sits with travel brands at the moment of purchase. Expedia is positioning itself across both AI discovery and booking interfaces with partnerships spanning OpenAI, Google, Microsoft, and, most recently, Amazon.

Reference:Source.