To enhance its profile as a global tourism destination, Historic Jeddah is participating in the World Travel Market in London and launching new visitor products.
Historic Jeddah is renewing its participation in the World Travel Market (WTM) in London, a leading travel industry exhibition, from November 4 to 6. This continuous presence is part of a strategy to build the district’s reputation as a global tourism and cultural destination. At the event, Historic Jeddah will introduce new tourism products and interactive experiences, including guided tourism routes led by qualified tour guides, to showcase its developing visitor offerings and enhance its position as a destination for discovery.
Key Data & Insights
Key Quantifiable Data
- Event Dates: 4 to 6 November
- Image Dimensions: 225 width, 150 height
- Container Width: 250px
Key Strategic Insights
- Marketing Strategy: Historic Jeddah is using participation in major international travel exhibitions (World Travel Market) to promote itself to the global tourism industry.
- Product Development: The district is actively developing and launching new tourism products and interactive experiences to improve its visitor offering.
- New Offerings: A key new product being introduced is a collection of guided tourism routes featuring qualified tour guides.
- Brand Positioning: The strategic goal is to position Historic Jeddah as a "global tourism and cultural destination" for "visitation and discovery."
- Sustained Effort: The participation is noted as a "continuous presence," indicating a long-term strategy rather than a one-time marketing push.
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