Kuoni hails ‘competitive’ pricing and service for ‘strong start’ to 2024

The upmarket operator said it had seen a “huge thirst” from clients for immersive travel, including increased year-on-year demand for traditional bucket-list destinations such as Thailand, South Africa and India, as well as emerging options such as Namibia.

Kuoni’s Travel Forecast 2024, which is based on data from the January and February sales period, also revealed “value for money is still a conversation” the operator’s agents have been having with customers.

Marco Rocha, product and commercial director at Kuoni, added: “We anticipated that value for money was going to be front of mind for all our customers this year, whether they are honeymooners, families, singles or older couples.    

“We have been focused on broadening our range and developing our commercial approach, so we’re as competitive on price and service as we’ve ever been.”