The Pacific Asia Travel Association (PATA) is set to organise PATA International Conference on Women in Travel from March 20-22, 2024, hosted by the Department of tourism, Philippines.
“PATA recognises that addressing gender equality in the travel and tourism sector is absolutely important to the responsible and sustainable development of the travel and tourism industry,” said PATA CEO Noor Ahmad Hamid. “Despite comprising almost 50% of the tourism workforce in the Asia Pacific region, women have not received the appreciation and support necessary for their own economic and social prosperity. The event aims to spark meaningful dialogues and creative solutions dedicated to the empowerment of women in the travel sector. It underscores that women’s prosperity is integral to the industry’s overall success, particularly as we navigate the challenges and opportunities in the post-pandemic travel and tourism landscape.”
The three-day…

















