Talking Up Tourism In Territory

The Territory Labor Government is boosting the tourism sector with a $68 million investment in the 2024-25 Budget – which includes $6 million extra funding – to support the sector and talk up the Territory to our biggest visitor markets.

tourism is an important economic driver in the Territory, contributing around $1.5 billion to the NT economy and supporting around 12,500 workers.

The $6 million tourism boost includes $3 million to encourage more international visitors to the Territory, and $3 million towards more cooperative marketing with airlines that have brought more airline routes and more passenger capacity to the NT through the Territory Aviation Attraction Scheme.

The $3 million for international marketing in 2024-25 aims to maximise opportunities from tourism Australia’s global campaigns, including the Come and Say G’Day international awareness campaign.

The Territory Aviation Attraction Scheme has been instrumental in securing new routes and increasing capacity to Alice…