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Trip.com Group Localizes Globally

by Robert Van Pash (Editor)
April 26, 2026
in Travel Trade
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Trip.com Group on Why Going Global Means Becoming the Best Local Player in Every Market

Trip.com Group on Why Going Global Means Becoming the Best Local Player in Every Market

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Chai, Managing Director and Vice President of International Markets at Trip.com Group, discusses “Skillvenirs” at Skift Asia Forum 2026, highlighting travelers choosing destinations based on skills to learn, marking a shift from passive sightseeing to active skill acquisition.

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