Boon Sian Chai, Trip.com’s managing director, shares lessons learned from international market entry attempts.
Reference:Source.
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Photo Credit: Jihong He (L), H World Group Chief Strategy Officer, and Boon Sian Chai (C), Trip.com Group Managing Director and Vice President for International Markets, speaking at Skift Asia Forum on April 29, 2026 in Bangkok. Skift
Boon Sian Chai, Trip.com’s managing director, shares lessons learned from international market entry attempts.
Reference:Source.
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