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PoB Hotels Forecasts 2026 Luxury Travel Trends

by Robert Van Pash (Editor)
November 6, 2025
in Travel Trends
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PoB Hotels reveals 2026 Luxury Travel Trends Report

The Nordic spa garden at Grantley Hall's Three Graces Spa

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According to a key finding from the 2026 Luxury Travel Trends Report, historic or cultural experiences are the top booking priority for three quarters (75 per cent) of affluent travellers.

A statement from Juneja notes that the most significant shift is not in travel destinations, but in "how and why they travel." Juneja adds that "Heritage has emerged as the most compelling driver of luxury travel, ahead even of food and wellness." This is because heritage travel "offers a grounding in place and meaning."

Key Points

  • Key quantifiable data:
    • Three quarters
    • 75 per cent
  • Key people:
    • Juneja
  • Strategic topics discussed:
    • Historic or cultural experiences as the top priority for affluent travellers
    • The shift in how and why people travel
    • Heritage as the most compelling driver of luxury travel, surpassing food and wellness
  • Market context:
    • 2026 Luxury Travel Trends Report

Read the Complete Article.

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