EHPEA and Ethiopian Airlines Cargo boost Ethiopian freight services

THE NEWS: Fresh‑cut flowers reach global markets in as little as 24 to 72 hours after harvest, the industry says.

DETAILS:

A rose cut at dawn on a Ziway farm can arrive at a Dutch auction house in under two days, crossing a continent without losing colour or freshness.

Such rapid movement demands strict cold‑chain management, keeping temperatures cool throughout the journey to keep the flowers alive.

This ultra‑fast, temperature‑controlled logistics chain is essential to prevent wilting and preserve the visual quality of the blooms.

WHY IT MATTERS: The need for ultra‑fast, temperature‑controlled transport forces supply‑chain operators to invest in efficient cold‑chain solutions; without them, flowers risk wilting, compromising retailer inventory and auction‑house sales.

FAQ

How quickly must fresh‑cut flowers be delivered to global markets?
They must reach markets in as little as 24 to 72 hours after being cut, according to the article’s description of industry logistics.

What example illustrates the speed of flower logistics from Africa to Europe?
A rose harvested at dawn on a farm in Ziway, Ethiopia, can be in a bucket at a Dutch auction house in under two days.

Why is cold‑chain management critical in the flower industry?
Because maintaining cool temperatures throughout the journey is necessary to keep the flowers alive, preserving colour and freshness during the rapid 24‑to‑72‑hour transit.

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Tags: ethiopian-airlines