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Indonesia’s Wonderful Indonesia Gourmet Fuels Gastronomy Tourism

by Robert Van Pash (Editor)
October 6, 2025
in Business Travel News
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Indonesia launches Wonderful Indonesia Gourmet to boost gastronomy tourism

Minister Widiyanti Putri Wardhana (second from left) launches Wonderful Indonesia Gourmet which aims to showcase Indonesia’s culinary heritage, promote sustainable gastronomy, and attract global food travellers

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Indonesia has launched "Wonderful Indonesia Gourmet," a new initiative aimed at enhancing gastronomy tourism across the archipelago. The program seeks to elevate the country’s culinary offerings and attract more visitors interested in experiencing Indonesian food.

The initiative was officially launched in Paris, France, highlighting the international focus of this tourism push. The launch event provided a platform to showcase the diverse flavors and culinary traditions that Indonesia has to offer.

"Wonderful Indonesia Gourmet" is designed to bolster the country’s appeal as a destination for food lovers. By focusing on gastronomy, Indonesia aims to diversify its tourism products and tap into a growing market segment. This strategy is part of a broader effort to boost visitor numbers and encourage longer stays by offering unique cultural and sensory experiences.

The program is expected to involve various stakeholders within Indonesia’s tourism and food sectors. The goal is to promote local ingredients, traditional recipes, and innovative culinary creations to both domestic and international tourists. This includes supporting local chefs, food producers, and tourism operators in developing and marketing their gastronomic experiences.

By emphasizing its rich culinary heritage, Indonesia hopes to differentiate itself in the competitive global tourism landscape. The initiative underscores the connection between food, culture, and travel, recognizing that exceptional food experiences can significantly contribute to a destination’s overall attractiveness.

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