Lighthouse

Strategic responses for hoteliers1) Don’t cut rates, add valueWhen demand softens, the temptation is to drop prices. But that approach...

So you’re sold on the idea.Let’s now turn to the steps you should take once you’ve made that decision –...

Hotel technology promises clarity, but juggling disconnected systems has become a daily frustration for many hoteliers. Tools that don’t communicate....

How to highlight amenities on your hotel websiteEffectively showcasing your hotel’s amenities online can influence booking decisions and set guest...

Before selecting any booking channels, it's essential to understand who you're trying to attract. Start by building guest personas based...

Meeting tour group needs requires thoughtful planning and the right amenities. Here's how to enhance your property's appeal and increase...

London, U.K. - April 16, 2025 - Lighthouse, the leading commercial platform for the travel and hospitality industry, today announced...

Hotel seasonality: Understanding the 3 seasonsSeasonality is the natural fluctuation of demand and occupancy a hotel experiences throughout the course...

Why a dynamic pricing strategy is the best way to drive revenue A dynamic pricing strategy assesses real-time demand and...