Lighthouse

5 marketing tips for independent hotels Boutique hotels typically have more creative freedom when it comes to their marketing, but this...

AI: From buzzword to business impactWhen it comes to AI in travel and hospitality, Jordan sees three areas of immediate...

Taking a multi-channel approach to distribution transforms vacation rental marketingGiven the challenges we raise, adopting a multi-channel approach to distribution...

The importance of hotel market segmentationAs discussed in our recent podcast, “the Art of the Sellout”, hotel market segmentation is...

3 benefits of AI tools for small hotelsAI tools offer a range of benefits tailored to help small hotels thrive...

3 Key benchmarking metrics At the highest level, what key insights do you need from your benchmarking efforts? Well, boil things...

5 Must-have booking engine featuresEvery hotel is unique - even those within a chain - so your software needs will...

Appearing on ancient trade routes, they’d have provided basic overnight shelter for traveling merchants in exchange for some form of...

We’ve all received messages like this. These invitations detail the ceremony and reception locations, along with accommodation options that can...