Do you use AI or Human’s to Choose Press Distribution Sites?

We use a combination of both depending on the type of press release. Any AI suggestions are verified to ensure no time or money is wasted and always checked by a human prior to distribution.

Humans ultimately decide which category your press release is distributed under.

The distribution of the actual press release is automated once the list of recipients have been identified.

We use high scale professional email sending services with full DKIM authentication, content delivery networks for rapid press release loading especially of media assets, and each press release is distribute 1 on 1 to the media contact (they are not added to a master list or a category list… they are chosen on an individual basis).