THE NEWS: Hotels Above Par, a boutique hospitality publication founded by Brandon Berkson after he was furloughed during the pandemic, now reaches more than half a million readers. Berkson also created the Mexzine platform and attributes his hotel‑PR background as an unexpected advantage in building the media brand. The Suite Success podcast episode with host Katie Cline discusses why newsletters may be one of the most valuable tools for hospitality brands.
DETAILS:
– The episode is part of the Suite Success series, hosted by Katie Cline.
– Berkson says his experience in hotel public relations helped him launch and grow the publication.
– The conversation highlights how newsletters can drive direct engagement for hotels and other hospitality operators.
– Mexzine, another venture by Berkson, focuses on Mexican hospitality insights.
WHY IT MATTERS: A readership of over 500,000 demonstrates the marketing power of niche hospitality media, suggesting that brands investing in newsletters can tap into a sizable, targeted audience.
Reference:Source
