70+ Social Media Demographics for Marketers in 2024

I get it, fellow marketers — sometimes, you just need the numbers.

The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. Ultimately, keeping on top of important numbers before your social media campaigns can help you achieve ROI in the long run.

Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2024.

Jump Ahead:

• Roughly 82% of Americans between 18 and 49 years old use at least one social media site. (Pew Research Center)
• Before working with influencers, 33% of marketers consider the demographic of their audience. (HubSpot Blog Research)
• Snapchat has the highest number (41%) of users aged 18-29. (Statista)
• 90% of marketers find that short-form videos such as TikTok and Instagram reels have high ROI (71%) or average ROI (27%). (HubSpot Blog Research)
• Social…