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OpenTravel Alliance Unveils Next-Generation Messaging Strategy

by Robert Van Pash (Editor)
November 7, 2025
in TravelSky
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Business Travel Optimism Rebounds as Evolving Patterns, Policies and Technologies Shape the Industry...

Business Travel Optimism Rebounds as Evolving Patterns, Policies and Technologies Shape the Industry...

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OpenTravel Alliance Hosts Successful Annual Advisory Forum in Orlando

The OpenTravel Alliance, the not-for-profit organization responsible for developing and maintaining interoperability for disparate systems in all verticals of the travel industry, held its annual Advisory Forum at Disney’s Coronado Springs Resort in Orlando, FL, from May 16 – 19, 2016.

Forum Highlights and Key Initiatives

The forum featured several major components designed to advance the organization’s mission and engage its membership. The centerpiece was the reveal of the OpenTravel 2.0 object model solution, the next generation of open source messaging for consumer direct bookings that was released in March 2016. This technology was presented through keynote sessions and represented a significant advancement in the organization’s interoperability efforts.

The 2.0 object model solution was showcased through an interactive format that allowed participants direct experience with the technology. This hands-on approach was part of the organization’s commitment to educating members about new developments and capabilities.

Hackathon Lite and Recognition

As part of its programming, OpenTravel organized its first hackathon lite event. This inaugural hackathon provided participants with practical opportunities to engage with the new messaging technology in real-time application scenarios.

The hackathon competition recognized outstanding contributions and technical achievement. Dianne Griffin from Marriott International, Inc., won individual recognition at the event. A team also won recognition, which included Paul Byrne of OpenJaw Technologies, a Travelsky Company, and Jim Jandrew of Walt Disney.

Educational and Networking Content

The forum incorporated education sessions led by well-known technology leaders within the travel industry. Member awards were presented to recognize contributions to the OpenTravel Alliance’s mission and community. The combination of technology reveals, educational programming, and competitive events created a comprehensive forum experience designed to advance industry standards and foster collaboration among travel technology professionals.

Key Points

  • Organization: The OpenTravel Alliance (not-for-profit)
  • Event dates: May 16 – 19, 2016
  • Location: Disney’s Coronado Springs Resort, Orlando, FL
  • Announcement date: June 2, 2016
  • Key people: Dianne Griffin (Marriott International, Inc.), Paul Byrne (OpenJaw Technologies, a Travelsky Company), Jim Jandrew (Walt Disney)
  • Technology initiative: OpenTravel 2.0 object model solution (released March 2016)
  • Event components: Keynotes, education sessions, member awards, first hackathon lite
  • Focus area: Open source messaging for consumer direct bookings and interoperability for disparate systems across all travel industry verticals

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