Groove ensures partners keep NFL Sunday Ticket with DIRECTV EverPass

THE NEWS: A new multi‑year agreement between DIRECTV FOR BUSINESS® and EverPass Media, effective with the 2026 NFL season, secures continuous delivery of NFL Sunday Ticket – with and without NFL RedZone – to hotel partners nationwide through Groove Technology Solutions.

DETAILS:

Groove Technology Solutions will keep offering NFL Sunday Ticket to its hotel partners across the United States via DIRECTV, with no disruption to service or support.

Under the deal, DIRECTV FOR BUSINESS becomes the commercial distribution partner for NFL Sunday Ticket and the Preferred National Distributor for EverPass’ streaming platforms.

Groove, as a leading Lodging & Institutions (L&I) dealer for DIRECTV, will continue handling the full experience for hotels, from installation to ongoing support.

WHY IT MATTERS: The agreement guarantees that hotels can maintain uninterrupted NFL programming for guests, preserving a key entertainment amenity that drives occupancy and guest satisfaction without requiring operational changes.

FAQ

When does the DIRECTV FOR BUSINESS and EverPass Media agreement start?
The agreement becomes effective with the 2026 NFL season, meaning all related services and distribution arrangements commence at the start of that season.

What distribution roles will DIRECTV FOR BUSINESS assume under the new agreement?
DIRECTV FOR BUSINESS will act as the commercial distribution partner for NFL Sunday Ticket, offering both the standard package and the RedZone add‑on, and will serve as the Preferred National Distributor for EverPass’ streaming platforms across the United States.

How will the partnership affect Groove Technology Solutions’ service to hotels?
Groove will continue to provide NFL Sunday Ticket to hotel partners nationwide without any service or support disruptions, handling the entire experience as the primary Lodging & Institutions dealer for DIRECTV.

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Tags: hotel-technology