First Hotels launches unified loyalty platform with Loyco
First Hotels has launched a new loyalty platform for its First Member program, selecting Loyco as its technology partner in a move designed to strengthen direct guest relationships and modernize the chain’s digital infrastructure. The new platform integrates membership, booking, and hotel operations into a unified system, connecting core technologies across the guest journey.
Key Points
– Key quantifiable data: No specific numbers mentioned
– Organizations involved: First Hotels (parent), Loyco (technology partner)
– Key people: No individuals named
– Specific locations: No locations mentioned
– Properties and brands: First Hotels (chain), no specific properties mentioned
– Strategic topics discussed: Loyalty platform integration, unified system for membership, booking, and hotel operations
– Named solutions: Loyco technology platform, integration with Stayntouch, VisBook, and Mews property management systems, Heisenbug as the booking engine
– Market context: No industry reports or surveys cited
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