THE NEWS: Novotel will launch its inaugural Novotel Longevity Week from September 7‑13 2026, marking the start of an annual campaign that promotes practical daily health habits. Timed for the 37th week of the year, the initiative is built on the idea that a one‑percent daily improvement aggregates over time. A Novotel survey of 13,000 consumers in 12 countries found 71 per cent are more focused on long‑term well‑being than five years ago, with diet (64 per cent), sleep (62 per cent) and exercise (60 per cent) cited as key to longevity.
DETAILS:
- The Novotel 37 Collective supporting the week includes ocean photographer Kaushiik Subramaniam, sleep expert Olivia Arezzolo, and food creator Alfie Steiner.
- The underlying survey sampled 13,000 consumers across 12 countries.
- 76 per cent struggle to maintain healthy…
FAQ
- When will Novotel’s inaugural Longevity Week take place?
- Novotel’s inaugural Longevity Week is scheduled for September 7 through September 13 2026, covering the 37th week of the calendar year and launching an annual campaign focused on daily health habits. The initiative is built on the concept that a one‑percent daily improvement aggregates over time, aiming to encourage guests to adopt practical health routines.
- What proportion of surveyed consumers say they are more focused on long‑term well‑being than five years ago?
- According to a Novotel survey of 13,000 consumers in 12 countries, 71 per cent say they are more focused on long‑term well‑being than they were five years ago, indicating a significant shift toward health‑centric travel preferences and suggesting hotels may need to adapt services to meet this demand.
- Which health factors did the survey identify as most important for longevity, and what were the percentages?
- The same survey found that respondents view diet (64 per cent), sleep (62 per cent) and exercise (60 per cent) as the three most important factors for longevity, highlighting the specific health areas travelers prioritize when choosing accommodations and may influence the amenities they expect from hotels.
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