HVS releases August 2026 U.S. Market Pulse report

THE NEWS: RevPAR growth forecast for 2026 is 4.5%, rebounding from a 0.3% decline in 2025, as the latest outlook notes consistent RevPAR growth above expectations this year.

DETAILS:

WHY IT MATTERS: The 4.5% RevPAR growth projection signals a rebound in hotel revenue performance after the 2025 dip, suggesting a healthier market for operators and investors.

FAQ

What is the RevPAR growth forecast for 2026?
The latest outlook projects RevPAR to grow by 4.5% in 2026, a strong rebound after the modest 0.3% decline recorded in 2025. Analysts say the increase will be driven by continued vacation travel and events such as the World Cup, though overall growth may stay slightly below the peak summer levels seen earlier this year.

How did RevPAR change in 2025?
RevPAR fell by 0.3% in 2025, marking a modest decline after a period of growth. This dip set the baseline from which the 2026 forecast of 4.5% growth is measured, highlighting a turnaround in hotel revenue performance. The 0.3% contraction was noted in the annual performance review and underscores the significance of the projected rebound.

What was the national RevPAR change in the trailing 28‑day period ending August 15?
National RevPAR rose 6.8% in the trailing 28‑day period ending August 15, reflecting strong short‑term performance boosted by summer travel and World Cup events. This uptick illustrates the seasonal demand that helped lift RevPAR above expectations earlier in the year overall.

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