THE NEWS: MakeMyTrip’s Myra 2.0 handled more than 85,000 daily conversations in Q1 FY27, offering a fully conversational, end‑to‑end travel booking platform with voice support in eight Indian languages.
DETAILS:
WHY IT MATTERS: The rapid scaling of Myra 2.0 demonstrates how AI can drive higher engagement and operational savings for online travel agencies, while its penetration in smaller Indian cities and multilingual support positions MakeMyTrip to capture emerging market demand and differentiate its service offering.
FAQ
How many daily conversations did MakeMyTrip’s Myra 2.0 handle in Q1 FY27?
MakeMyTrip reported that Myra 2.0 facilitated over 85,000 daily conversations during the first quarter of fiscal year 2027, marking a significant increase in user engagement for its AI‑powered travel assistant.
What percentage of Myra’s interactions came from Tier II and Tier III cities in India?
More than 45 % of the daily conversations handled by Myra 2.0 in Q1 FY27 originated from Tier II and Tier III cities across India, indicating strong adoption beyond major metropolitan areas.
What proportion of flight and hotel booking queries did Myra resolve post‑booking in Q1 FY27?
Myra 2.0 resolved over 50 % of customer queries related to flight and hotel bookings after purchase during Q1 FY27, delivering meaningful operational efficiencies for MakeMyTrip’s support operations.
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