THE NEWS:
India’s MICE (Meetings, Incentives, Conferences, Exhibitions) and destination-wedding sectors are growing robustly, with corporate MICE up 10–15% year-on-year and destination weddings expanding at 15–20%. Combined, the segment is projected to grow 12–15% over the previous year. While major cities like Delhi NCR, Mumbai, Bengaluru, Hyderabad, and Chennai remain leaders, emerging Tier-2 and Tier-3 destinations such as Goa, Udaipur, Jaipur, Kochi, Varanasi, and Indore are gaining traction due to their infrastructure, cultural appeal, and cost advantages. The sector is expected to expand at 12–14% annually over the next 3–5 years.
DETAILS:
– Corporate MICE sector grew by 10–15% year-on-year.
– Destination weddings expanded at 15–20% annually.
– Tier-2/Tier-3 destinations (Goa, Udaipur, Jaipur, Kochi, Varanasi, Indore) are emerging as attractive alternatives.
– Expected sector growth of 12–14% annually over the next 3–5 years.
LISTS: None.
WHY IT MATTERS: Travel-trade professionals should prioritize capacity and marketing strategies for both established and emerging MICE and destination-wedding destinations in India, focusing on infrastructure development and cultural appeal.
Reference:Source
