Sukhu urges hospitality and tourism to explore Himachal’s emerging destinations

THE NEWS: Chief Minister Thakur Sukhvinder Singh Sukhu urged tourism industry stakeholders to promote domestic and international visits to Himachal Pradesh, especially its new and lesser‑known destinations, during his address at the 56th Annual Convention of the Federation of Hotel and Restaurant Associations of India (FHRAI) in Varanasi.

DETAILS:

WHY IT MATTERS: Emphasising lesser‑known spots in Himachal Pradesh aims to diversify the state’s tourism offer, potentially increasing visitor numbers, extending stay lengths, and generating higher revenue for local businesses and communities while reducing pressure on traditional hotspots.

FAQ

What did Himachal Pradesh’s chief minister call for at the FHRAI convention?
He called on tourism stakeholders to encourage both domestic and international travelers to visit Himachal Pradesh and to include the state’s new and lesser‑known destinations in their tour packages.

Where was the 56th FHRAI Annual Convention held?
The convention took place in Varanasi, where the chief minister addressed the gathering of hotel, travel and tour professionals.

Which features of Himachal Pradesh did the chief minister describe as distinctive?
He described the state’s peaceful valleys, clean air, pristine waters, snow‑clad mountains, lush green forests, rich cultural heritage and simple village lifestyle as unique attractions.

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