The Zambia Tourism agency has appointed Geoffrey Weill Associates (WEILL) to spearhead the establishment and development of its public relations and trade representation in North America. WEILL is anticipated to play a pivotal role in assisting the country to achieve its target of welcoming two million international arrivals this year.
The appointment forms part of a collaborative initiative spanning four countries, led by London’s PC Agency, with additional contributions from France’s Group Expression and Germany’s Kleber Group. WEILL will be responsible for promoting authentic and sustainable travel to Zambia within the US market. The focus will be on showcasing the country’s rich cultural heritage, adventurous spirit, wildlife, and Meetings, Incentives, Conferences, and Exhibitions offerings.
The agency has expressed its commitment to intensifying marketing efforts through a series of campaigns aimed at enhancing consumer and trade awareness globally.
Matongo Matamwandi, CEO of…
