Revellers carry water guns as they celebrate the Songkran holiday, which marks the Thai New Year, in Bangkok, Thailand, April 13, 2025. Photo by Reuters
Thailand’s Ministry of Tourism and Sports on Tuesday lowered its 2025 tourism revenue forecast to 3 trillion THB (US$90.3 billion), down from the previous target of 3.5 trillion THB, citing both domestic and international factors.
The updated forecast reflects a return to pre-Covid levels, comprising 2 trillion THB from international tourists and 1 trillion THB from domestic travelers.
The ministry’s permanent secretary Nattareeya Thaweewong said it has instructed the Tourism Authority of Thailand (TAT) to revise its marketing plan…
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