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WTTC: Japan Faces Critical 2035 Tourism Workforce Shortage

by Robert Van Pash (Editor)
October 7, 2025
in World Travel & Tourism Council
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WTTC forecasts Japan will be the most serious country in shortage of tourism workforces in 2035

WTTC forecasts Japan will be the most serious country in shortage of tourism workforces in 2035

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Japan is projected to face the most severe tourism workforce shortage globally by 2035, according to a forecast by the World Travel & Tourism Council (WTTC). This prediction highlights a significant challenge for Japan’s tourism sector, which is a vital component of its economy.

The WTTC’s analysis indicates that without proactive measures, Japan’s tourism industry could struggle to meet the growing demand for services due to a deficit in available workers. This situation could impact the quality of tourist experiences and the overall growth potential of the sector.

The report suggests that the projected shortage is a consequence of various demographic and economic factors. The aging population and declining birthrate in Japan are contributing to a shrinking workforce across many industries, including tourism.

Addressing this potential crisis will require strategic planning and investment from both the government and the private sector. Potential solutions might include initiatives to attract and retain talent within the tourism workforce, as well as exploring innovative ways to improve productivity and efficiency. The WTTC’s forecast serves as a critical alert for Japan to prepare for the future demands of its tourism industry.

Key Points
* Japan will be the most serious country in shortage of tourism workforces in 2035.

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