The greening of tourism: How data insights are supporting emerging travel trends in the UK

As tourism in the UK evolves, a growing emphasis on sustainability, wellness, and local exploration is reshaping visitor patterns. The rise of nature-based tourism, wellness retreats, and “slow travel” is shifting demand away from traditional hotspots, creating new challenges and opportunities for local authorities, businesses, and conservationists.
Place Informatics, a leader in location-based data analytics, is helping towns, councils, and tourism organisations track and respond to…