Innovation Isn’t About Having All the Answers

One of the most impactful lectures I had in my early years of design training was from a professor who sought to reframe the purpose of design. He outlined his thesis, built over many years of creative problem solving: Almost any creative endeavor can produce an output–a digital experience, a new brand, a physical product, a reimagined service–but the quality of that output is wholly dependent on how we frame and examine the problem it’s meant to solve. For years, his thinking has…