‘Agencies can start using NDC content without the need for expensive system upgrades’

At a time when NDC has finally made inroads into India’s airline retailing with Air India adopting it as part of its booking process, Kathy Morgan, SVP Product Management, Sabre, spoke to Disha Shah Ghosh, about the apprehensions of the agencies and seamlessly managing workflows.

Q. There is an apprehension among air travel agents in India about NDC. How do you plan to address their concerns? The situation is similar to when OTAs made a foray into the business two decades ago.

NDC provides an opportunity for Indian travel agencies to access richer airline content, enable more personalised offers, and remain competitive in a rapidly evolving industry. Sabre is making the transition seamless by integrating NDC into familiar workflows, working in close partnership with agencies to ensure they take all the right steps to be successful.

NDC enhances the role of travel agencies by providing access to exclusive airline content, bundled offers, and dynamic pricing that was…